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The Weather Channel(R) Interactive Reaches Record Highs in 2007

Leading Online Weather Provider Surpasses Milestones Across All Platforms and Grows 3.5 Times Faster Than the Internet

ATLANTA, Jan. 18 /PRNewswire/ -- The Weather Channel Interactive (TWCI) continues to lead the industry as the most popular provider of online weather, with December performance leading the provider to a record setting year across all platforms. Overall, The Weather Channel online brand grew 3.5 times faster than the Internet in 2007 based on monthly unique visitors according to Nielsen. Other highlights from a record setting 2007 include:

-- Record number of unique visitors -- According to Nielsen, The Weather Channel Brand averaged 36.9 million unique visitors a month in 2007. This was highlighted by our two highest months, February (39.1 million) and April (39 million) -- Brand ranking -- According to Nielsen, The Weather Channel was the 14th most popular brand online in 2007. This bested sites including CNN and Facebook. -- Mobile Web leadership -- According to Nielsen Mobile, for the 12 month period ending with November 07, The Weather Channel Mobile averaged more than 6.3 million unique users, making it the second most popular Mobile Web site behind only Yahoo Mail and the most popular content site. -- Desktop growth -- The Weather Channel Desktop was the fastest growing weather application in 2007, increasing users by 9.3% to nearly 6 million according to Nielsen. In addition, usage of the application grew substantially in 2007, with a 33% increase in impressions. -- International expansion -- In 2007 according to internal metrics, the international sites of TWCI including http://www.weather.co.uk/, http://www.meteo123.com/, http://www.wetter123.com/ saw 23% growth in page views. -- Weather Bonk growth -- Since its acquisition by TWCI in September 2007, traffic on Weather Bonk has increased 144%.

"It's a reflection of our compelling content and presentation that in a year without a major land falling tropical storm TWCI continues to set records," said Joe Fiveash, executive vice president/general manager, TWCI. "These numbers demonstrate that users turn to us every day to help them plan their lives."

About The Weather Channel Interactive

The Weather Channel Interactive is the leading provider of broadband and wireless weather products including weather.com, Desktop Weather by The Weather Channel, and The Weather Channel Mobile. weather.com, the Web site of The Weather Channel, is the ultimate source of weather on the Web helping users plan their lives by delivering timely current conditions, expert forecasts and relevant lifestyle content for 98,000 locations worldwide. The Weather Channel reaches more than 35 million unique users online each month and is the most popular source of online weather, news and information according to Nielsen//NetRatings. The Weather Channel Interactive also provides consumers with unique and customizable products such as Desktop Weather and a full lineup of mobile services including downloads, messaging, mobile Web, and mobile video. Other TWCI sites include forGetaway.com, a vacation home rental site, Forecast Earth, a site dedicated to the discussion of climate change, and a series of international sites, including http://www.weather.co.uk/, http://www.meteo123.com/, http://www.wetter123.com/, http://www.canaldotempo.com/ and http://www.weather.com/espanol

For more information on The Weather Channel Companies, including press releases, images, executive information and backgrounders please visit http://www.weather.com/press.

The Weather Channel Interactive

CONTACT: David Blumenthal of The Weather Channel Interactive,
+1-770-226-2611, dblumenth[email protected]

Web site: http://www.weather.com/
http://www.weather.co.uk/
http://www.meteo123.com/
http://www.wetter123.com/
http://www.canaldotempo.com/
http://www.forgetaway.com/

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