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Further Signs that Cloud Storage is Moving to the Mainstream: Survey Results

More users are leveraging the cloud for their data storage needs

It’s no secret that many organizations have begun to look at public and private clouds as alternatives to traditional IT infrastructure. In January 2012, Enterprise Strategy Group published their 2012 IT Spending Intentions Survey revealing that 28% of organizations surveyed were using cloud computing services as a way to control IT costs, up substantially from 13% in 2009.

Cloud storage is one of the many ways that organizations are leveraging cloud services today. With public and private cloud storage available from a number of well-known providers such as Amazon, AT&T, Nirvanix, RackSpace, Google, HP and OpenStack, and cloud storage gateway technologies enabling instant integration of cloud storage into existing IT storage environments, businesses are examining and/or using cloud storage to augment existing IT infrastructure as an alternative to traditional storage.

With this in mind, let’s take a look beyond the touted cost containment benefits and examine how adopters of cloud storage are actually using it to solve problems. TwinStrata launched its own survey in February 2012 to gain further insight into this burgeoning enterprise-class cloud storage market, polling several hundred IT decision makers to gather data around cloud storage use cases and their relevance to data storage challenges. Below are some of the key results of the survey.

Data Storage Challenges
Survey participants were asked to identify their top data storage challenges.

Topping the list was disaster recovery, with over 60% of respondents identifying it as a data storage challenge. For many organizations, the purchase of off-site infrastructure for disaster recovery purposes represents a budgetary challenge and is often out of reach. Second up was handling storage growth. With organizations experiencing data growth up to 50% per year and long term retention requirements growing, it is not surprising to see this identified as a top challenge. Closely related to this and tied for third is the category storage upgrade costs, incurred as a result of outgrowing and replacing storage systems on a regular basis. Also tied for third is having a path to cloud storage, implying that many businesses embrace the cloud business model and the opportunity to recognize new cost and administrative efficiencies, but have not quite figured out how to create a seamless path to cloud storage for their specific environments.

Cloud Storage Use Cases
Survey participants were asked to indicate their interest level in cloud storage use cases.

At the top of the list of use cases was off-site backup and archival, followed very closely by disaster recovery. A reasonable deduction based on responses to the prior survey question is that users are in fact looking to the cloud to solve gaps in their backup and disaster recovery strategies. This result shows the strong appeal of using pay-as-you-go infrastructure versus dedicated infrastructure for seldom-used but business-critical functions. Next up are storage tiering and central storage for remote offices. Again, relating back to the responses to the prior survey question, storage tiering to cloud addresses both the storage growth challenge as well as the storage upgrade cost challenge by moving less critical or less frequently accessed data to the cloud, effectively extending the life and capacity of existing storage systems. Central storage for remote offices, on the other hand, addresses the administrative burden of decentralized IT environments where discrete storage systems may reside across multiple sites requiring the traditional life cycle of maintenance, support and replacement. By centralizing storage to the cloud, both storage costs and remote management costs can be reduced drastically.

Is Cloud Storage Moving to the Mainstream?
The survey results indicate cloud storage adoption is indeed making strides. For specific use cases, such as off-site backup and disaster recovery, the resounding answer from users is that cloud is a compelling solution. For other use cases, such as primary storage, the response from users is mixed with 41% of respondents having no interest in such a solution and 48% of respondents showing some interest. In both cases, results indicate that cloud storage is pushing closer to the mainstream and may soon become an integral part of every IT infrastructure.

Bottom line? Now is a good time to discover how your organization can benefit from cloud storage.

More Stories By Nicos Vekiarides

Nicos Vekiarides is the Chief Executive Officer & Co-Founder of TwinStrata. He has spent over 20 years in enterprise data storage, both as a business manager and as an entrepreneur and founder in startup companies.

Prior to TwinStrata, he served as VP of Product Strategy and Technology at Incipient, Inc., where he helped deliver the industry's first storage virtualization solution embedded in a switch. Prior to Incipient, he was General Manager of the storage virtualization business at Hewlett-Packard. Vekiarides came to HP with the acquisition of StorageApps where he was the founding VP of Engineering. At StorageApps, he built a team that brought to market the industry's first storage virtualization appliance. Prior to StorageApps, he spent a number of years in the data storage industry working at Sun Microsystems and Encore Computer. At Encore, he architected and delivered Encore Computer's SP data replication products that were a key factor in the acquisition of Encore's storage division by Sun Microsystems.

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