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Cloudonomics Authors: Lori MacVittie, Skytap Blog, David H Deans, Shelly Palmer, Tim Crawford

Related Topics: Cloud Computing, Virtualization Magazine, Cloudonomics Journal, Cloud Expo on Ulitzer, Virtualization Expo, SOA in the Cloud Expo, Microservices Journal

SYS-CON Event

Driving Monetization of Your Cloud Service at Cloud Expo Silicon Valley

Capgemini’s Mark Skilton to discuss how customers and providers of cloud services can target better growth and ROI from cloud

Cloud Expo Silicon Valley $500 Savings here!

Many businesses today are faced with the challenge of getting effective ROI from cloud computing. The cloud changes the way investment and consumption models work and has upended many traditional hosting and purchasing methods toward self-service and on-demand business services. It has also become a real issue in the wider picture of growth in international competitive marketplaces, governmental legislation and citizen security.

In his session at the 9th International Cloud Expo, Mark Skilton, Global Director for Capgemini Global Application Outsourcing, will identify real examples of how customers and providers of cloud services can target better growth and ROI from cloud computing by positioning and defining their operating model and value strategy. Specific issues and techniques described in the session will include methods to visualize and identify what types of business models are effective in growing cloud computing sales and demand in growth and traditional markets. This will draw upon new modeling techniques for ecosystems and a new taxonomy for classifying key decisions for cloud business models.

Mark will then introduce ways to define value propositions for cloud services in those target markets and customers and provide a new portfolio-planning framework to select and drive monetization strategies for effective ROI cash flow. Throughout the session there will be references to real examples of cloud business models to support the guidelines for successful cloud service business models. The work is based on actual first-hand company experience and practical developments from The Open Group Cloud Computing Work Group led by Mark Skilton and Penelope Everall Gordon.

Session Takeaways

  • Identifies how to target growth markets and value propositions for cloud business models
  • Introduces a monetization strategies framework for targeting successful ROI from cloud computing
  • Identifies real examples of business models to take existing traditional and cloud services towards improved business performance and cash-flow

Explore Cloud Expo Sponsorship & Exhibit Opportunities !

Speaker Bio:
Mark Skilton is Global Director for Capgemini Global Application Outsourcing. His role includes strategy development, global delivery readiness and creation of Centers of Excellence. He is currently author of the Capgemini University Cloud Computing Course. Skilton has published a number of articles on Cloud Computing through The Open Group including CIO.com, ZDnet.com, CloudComputingJournal.com and guests on iTunes Cloud Blogs and is co-chair of The Open Group Cloud Computing Workgroup, Cloud Business Artifacts Project. He is a regular conference speaker and panel member on Cloud Computing thought leadership.

A Rock Star Faculty, Top Keynotes, Sessions, and Top Delegates!
Cloud Expo 2011 Silicon Valley, November 7-10, at the Santa Clara Convention Center in Santa Clara, CA, will feature technical sessions from a rock star conference faculty and the leading Cloud industry players in the world.

The growth and success of Cloud Computing will be on display at the upcoming Cloud Expo conference and exhibition in Santa Clara, November 7-10, 2011.

The recent Cloud Expo at the Javits Center in New York City, New York, was the largest Cloud Computing conference ever produced with more sponsors, exhibitors and delegates than all other Cloud events of the year combined!

Cloud Expo Silicon Valley will attract more than 10,000 delegates from 48 countries and over 200 sponsors and exhibitors!

All main layers of the Cloud ecosystem will be represented at the 9th International Cloud Expo - the infrastructure players, the platform providers, and those offering applications, and they'll all be here to speak, sponsor, exhibit and network.

"Cloud Expo was announced on February 24, 2007, the day the term ‘cloud computing' was coined," said Fuat Kircaali, founder and chairman of SYS-CON Events, Inc. "Cloud has become synonymous with ‘computing' and ‘software' in two short years, and this event has become the new PC Expo, Comdex, and InternetWorld of our decade. By 2012, more than 50,000 delegates per year will be attending Cloud Expo."

Sponsorship Opportunities
for Cloud Expo Silicon Valley
Cloud Expo 2011 Silicon Valley "show prospectus" has shipped. Sponsorship, exhibit, and keynote opportunities can be obtained from Carmen Gonzalez by email at events (at) sys-con.com, or by phone 201 802 3021.

Early Bird Registration Options
for Cloud Expo Silicon Valley
Cloud Expo delegates can pre-register for Cloud Expo Silicon Valley with $500+ savings here.

About SYS-CON Media & Events
SYS-CON Media (www.sys-con.com) has since 1994 been connecting technology companies and customers through a comprehensive content stream at www.sys-con.com - featuring over forty focused subject areas, from Cloud Computing to Web Security - interwoven with market-leading full-scale conferences produced by SYS-CON Events. The company's internationally recognized brands include among others Cloud Computing Expo (www.CloudComputingExpo.com), Virtualization Conference & Expo (www.VirtualizationConference.com), Government IT Conference & Expo (www.GovITExpo.com), Cloud Computing Bootcamp (www.CloudComputingBootcamp.com), and UlitzerLive! New Media Conference & Expo (http://events.sys-con.com).

Cloud Expo, Cloud Expo East, Cloud Expo West, Cloud Expo New York, Cloud Expo Silicon Valley, Cloud Expo Europe, Cloud Expo Tokyo, Cloud Expo Prague, Cloud Expo Hong Kong, Cloud Expo Sao Paolo are trademarks and /or registered trademarks (USPTO serial number 85009040) of Cloud Expo, Inc.

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