Cloudonomics Journal

DALLAS, Dec. 1 /PRNewswire/ -- New Media Gateway, Inc. announced today the formation of Distribion, Inc., an affiliate company focused exclusively on helping distributed marketing organizations improve their marketing and sales performance. Distributed marketing organizations operate in a complex environment in which they must engage and coordinate a variety of different groups and participants to be successful. These groups are generally spread across diverse geographies and through layers of central and local marketing departments, internal and external sales teams, and outside agency and print partners. The needs of these groups are often not aligned and their systems are usually disparate and not integrated. To help marketers overcome these challenges, Distribion has developed its Distributed Marketing Platform (DMP). This platform provides an on-demand solution that allows marketers to deliver communications that comply with corporate objectives, are customized to local needs and effectively move prospects through the awareness to conversion cycle.

Distribion's DMP has been successfully deployed across a number of industries which operate with varying decentralized models including insurance, financial services, telecom, technology, business services and franchising. Organizations like ING, Lincoln Financial, Snelling Staffing Services, BlueCross Blue Shield of Massachusetts, AT&T and TimeWarner Cable are already leveraging this proven platform to make a positive impact against their distributed marketing efforts. Utilizing cloud computing and the latest Web 2.0 technologies, Distribion has been able to create a technology infrastructure that gives central marketers the needed flexibility and control to ensure brand integrity and corporate compliance, while at the same time empowers local marketers, internal and external sales teams, and partners with the tools to deliver powerful localized messages. The DMP provides five critical sets of capabilities including access management, asset management, dynamic content control, campaign management, and reporting and analytics. The platform seamlessly integrates with Distribion's execution offerings that include the Online Marketing Studio, the On-Demand Print Studio and its Sales Enablement Tools. The DMP's flexible architecture allows for integration with other surrounding marketing and sales solutions as well such as CRM systems, Enterprise Marketing Platforms, and point solutions like email, analytics, print, etc. Because of these unique capabilities, the DMP is becoming an essential part of every distributed marketing organization's formula for success.

Distribion is led by a team of experienced entrepreneurs who have a track record of success in interactive marketing, web, and on-demand software markets. The Chairman of Distribion, Ned Stringham, is the former co-founder and CEO of SBI Razorfish which he led to become the largest independent interactive marketing agency in North America in 2004. Stringham said, "One of the primary reasons I got involved with New Media Gateway was because of the great potential I saw in its early iterations of the Distributed Marketing Platform. Now with literally tens of thousands of users, over a hundred customers, and a strong market need, we are able to launch Distribion as a distinct business with the scale and product maturity to lead the development of this new and rapidly growing market."

By separating Distribion into its own business, New Media Gateway can sharpen its focus on the hospitality market where it has been the leading innovator of on-demand solutions for nearly the last decade. "All of our customers are winners with the launch of Distribion," said Tim Storer, founder and Chairman of NMG. "The focus and clarity it brings to both businesses will improve our messaging, better align our product development efforts with the needs of our customers, and enhance our commitment to these markets."

Distribion, Inc. provides on-demand software solutions that help marketers to manage the complex needs of distributed marketing organizations. Distribion's Distributed Marketing Platform provides a single integrated platform that allows corporate and local marketers, field sales and marketing partners to efficiently create, store, localize, manage and measure marketing communications across channels. For more, please visit www.distribion.com.

New Media Gateway, Inc. helps leading destination marketers leverage innovative technology and services to attract conventions, groups and visitors to their locations and enhance the productivity of their organization. For over a decade, NMG has differentiated itself as an innovator in destination marketing by utilizing the latest wave of new technologies to provide its customers the newest marketing tools and capabilities that deliver substantial improvements in performance. NMG was first to introduce on-demand solutions to the market in 2002; first to offer a fully integrated set of CRM, Website/CMS and online direct marketing solutions in 2004 and now is first in offering emerging cloud computing solutions. With its deep understanding of the challenges and opportunities of destination marketers combined with its knowledge of leading technologies, NMG delivers insights and solutions to its customers that are unmatched. To learn more, visit www.newmediagateway.com.

SOURCE Distribion, Inc.